How To Paint the Furniture To Retain Its Elegance

When I was chatting with my friends about home renovation, many of them felt that painting the furniture is a waste of money. I argued against that point by drawing an analogy between human beings and furniture pieces. I compared human dressing with the paint applied on the furniture and I explained them in detail about the advantages of paints. Finally, I won the argument and had a treat.

I am using this space to share a few important points that helped me to win over the argument and also help you to revive the charm of the furniture. We should take a cue from the nature. The ozone protects us from harmful UV rays, similarly the furniture has to be protected from environmental issues. But be clear that the painting a wall and furniture are different except for a few points.

If you are planning to paint the furniture, spare some time to read the following points.

Primer

Firstly, the furniture has to be coated with a primer. It is an undercoat to prepare the furniture for painting. It facilitates the paint to stick on the surface instead of spreading. It also increases the durability of the paint besides protecting the furniture.

The primer must also match the paint you are going to use. For latex paints, choose a latex primer. It is easy to use and it blocks stains. It won’t smell like an oil-based primer.

Similarly, Oil-based primers must be used for oil-based paints. They offer good adhesion and stain blocking compared to latex ones.

Metal enamel primer is known for its durability. This type of primer comes in satin and semi-gloss finishes.

Paint

Many often get confused what to use either Oil-based paints or Water-based paints

Oil paints have been used for centuries. They generally took long time to settle and dry.

Water-based paints are of different types namely Mud, Standard latex, Chalk and Milk paints.

Mud paints give antique appeal to the furniture. They have smooth, flat finish with great coverage. It works well with wax or any water-based coat. They also don’t need a primer as it is inherently adhesive.

Standard latex require a long curing time. They are relatively durable. They need the support of the primer.

Chalk paints have many benefits over other. They don’t require primer as they are normally adhesive. Another advantage is they don’t even need sanding.

Milk paints are commonly available. They can be easily applied to all kinds of surfaces. They are eco-friendly and non-toxic.

Over and above, take some safety precautions while painting as many of the petroleum-based paints are toxic. Paint the furniture in open surroundings as it is a hazardous work.

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

5 Ways to Better Investing

Being a better investor is a great way to minimize your risk when making investments and to ensure you’re making educated decisions. There are a few ways to become a better investor though and not everyone is cut out for the big leagues. That being said, what are some things you should know to become a better investor? Read on to find out.

# 1 – The first thing you should know about becoming better at investing is that constantly learning more and educating yourself is a fool-proof way of safe guarding yourself from major losses. This not only helps to keep you from making fatal mistakes but it also helps keep you from being taken advantage of by firms or brokers. If you’re brand new to investing it’s a good idea to read up on material that covers every aspect of investments on a basic level. For more advanced investors find an area where you’re most interested in and start there.

# 2 – Save as much of your money as possible. While this is not direct investment advice it will help to protect you from any major losses and help to cushion any blows you might suffer. Additionally, having the money in a safe spot where it is not dependent upon the stock market or other volatile markets is a great way to stay proactive.

# 3 – Watch out for stocks that can rise and drop suddenly and without very much warning. Going with stocks that have lower risk and long term gains is a great way to minimize your vulnerability with your investing decisions. Generally speaking the less volatile a particular stock is the better off you are in the long run.

# 4 – Try investing in things you have a personal interest in. If you’re into pushing forward green technology or a recent tech start up these might be great things for you to invest in and help support. Doing this not only gives you the peace of mind of knowing you’re supporting a good cause but if you’re truly passionate about it and believe in it there’s a good chance for long term returns.

# 5 – Diversify your investments-always! One of the most important things to do is to diversify as much as possible. In other words, do not put all your eggs in one basket. This will help to keep you protected from any major losses and will also increase performance overall if done properly.

Developing A Strong Trademark And Copyright Strategies Can Be Vital To A Business

A company’s trademarks, whether in the company’s name, or likeness, or in that of its products, are crucial to protecting the goodwill generated through its investment in people and capital. It is significant to its brand, as it helps identify and protect the integrity of a brand, and ensures that the company distinguishes itself from its competitors. The trademark also readily informs the consumer that the goods or services are of a certain quality or standard. The goodwill derived from a strong trademark can improve business by giving the consumer a positive impression about the product and doing business with the company itself.

Trademark rights arise from actual use of a name, logo or symbol in the marketplace. There are several actions that a company can take in order to protect its trademark portfolio, namely its registered trademarks, service marks, unregistered trademarks, domain names and corresponding copyrights.

A first suggestion is to develop a strategy to determine which marks are important, and how, where and when the trademark rights are to be asserted. This action includes determining which legal jurisdictions are important from a business and marketing perspective. Once a trademark attorney has conducted the necessary trademark searches and cleared a proposed mark, it is advisable to rapidly file for a federal trademark registration. The timing of an application for registration is also critical because typically the first to file takes priority over subsequent filings in respect of identical or similar marks. Once the proposed mark is registered, it is important to note the registration date and the renewal date in order to ensure continuous protection of the mark.

Another action relates to trademark usage. In managing a trademark portfolio, it is important to ensure that rights do not lapse due to non-use of the mark. Depending on the relevant jurisdiction, the ownership rights to a mark may lapse if the mark has not been used for a period of three to five years. It is important to implement programs based on a competent attorney’s advice to ensure continued use, or at least a seasonal or rotational use of marks to prevent cancellation or revocation of them. It is also advisable to ensure correct usage of the marks because they can lose their distinctiveness and value if they become eroded.

A recommended strategy to maximize the value of a trademark portfolio is to be vigilant and to take swift action to prevent infringement or deal with it accordingly when it is detected. The owner of a trademark portfolio must be prepared to take action to preserve rights by employing both defensive and offensive strategies. Defensive strategies, including marking the products with TM, SM and ® symbols can help reduce legal fees and establish legal damages through fair warning to would-be infringers. Defensive tactics also include conducting consistent surveillance of the market place and the competitors’ activities, and educating the consumer on how to identify genuine products as well as alerting them of infringing products.

Numerous offensive strategies are advisable as well. For instance, a company can appeal or oppose the registration of marks that are identical or confusingly similar to its own marks. It is also advisable to issue cease and desist letters, or publish warnings when infringement is detected.

In taking these actions, it is advisable to seek the best legal consultation regarding the management of the trademark portfolio, itself, as well as determining the instances and nature of potential infringement. Leading trademark counsel are also effective advocates that can provide advice and counsel on how to deal with infringement, through amicable resolution or an enforcement action if necessary.

Therefore, choosing the best law firm that is qualified to provide sound legal advice on trademark and copyrights related matters is a critical issue for any business venture. Good advice can mean a strong brand in the marketplace that serves to protect capital investment and deter infringement by competitors. The alternative is erosion of goodwill with customers, and easy infringement. The latter may mean loss a fortune in human and financial.